Google AdWords Shopping Ads Similar Looks & Easy Checkout

Dec 26, 2017 - 7:46 am 1 by
Filed Under Google Ads

Google Shopping

PPC Hubbub on Twitter shared a screen shot with me of a feature I don't necessarily think is new, but something I don't think I personally saw. The first feature is Google is showing "similar looks" under the main Google shopping ad carousel and the second item is the "easy checkout" button in the carousel.

Similar looks can be triggered if you click on a result from the top AdWords shopping carousel and then click back. Google dynamically loaded the similar looks carousel at that point for me. The easy checkout must be coming from the purchases on Google because when you go through the process, it lets you checkout using your Google account and credit card on file with them.

Here is a screen shot of them all in one search result:

Google AdWords Shopping Ads Similar Looks & Easy Checkout

Ginny Marvin picked up on Google testing the easy checkout feature earlier this month. The similar looks feature, my gut is telling me is not new, but I can't find anything on it. So maybe it is new. Again, the only way I was able to trigger it was by clicking back after first clicking on a shopping result in Google.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 16, 2025

Jun 16, 2025 - 10:00 am
Google

Google Search Tests Audio Overview

Jun 16, 2025 - 7:51 am
Google Ads

Google Merchant Center Updates Some User Interface Elements

Jun 16, 2025 - 7:41 am
Bing Search

Bing Tests Dropping Microsoft Name From Bing Search Box

Jun 16, 2025 - 7:31 am
Google Ads

Google Ads Tests New Charts Interface For Campaigns

Jun 16, 2025 - 7:21 am
Web Analytics

ChatGPT Updates To Improve Tracking In Analytics With More UTM Parameters

Jun 16, 2025 - 7:11 am
Previous Story: Joe Hall - The Search Community Honors You