Linktree acquires social media scheduler tool Plann

Link-in-bio platform Linktree announced Thursday that it has acquired social media scheduling tool Plann for an undisclosed amount.

While Sydney, Australia-headquartered Plann will continue to operate as usual for now, Linktree is set to integrate its social scheduling tool into its platform in the coming months. This means that users will soon have access to features like social media planning and auto-posting for platforms like TikTok, Facebook, LinkedIn and Instagram. It’s unclear whether Linktree plans to incorporate all of Plann’s features, such as its AI-powered caption generator. 

Linktree didn’t specify how much the new scheduling tool would cost for users. Plann users will transition to Linktree once it officially launches. 

The company said that the entire Plann team, including employees and contractors, are joining Linktree, including founder Christy Laurence, who will be a permanent team member.

According to the company, social scheduling is one of Linktree’s most requested features, as it helps creators streamline their content distribution process and save time.

“The 50 million creators and businesses using Linktree are busy producing content, and many are juggling multiple ventures – we strive to simplify how they manage, grow, and monetize their audience. Adding social scheduling to Linktree will make it even simpler to distribute inspiring content, so our Linkers can get back to doing what they love – creating,” Linktree co-founder and CEO Alex Zaccaria said in a statement. 

This marks Linktree’s fourth acquisition, following three other investments made by the company in recent years: link-in-bio competitors Koji and Bento, as well as Odesli, the automated music link aggregation platform.

Separately, Linktree launched its beta social commerce offering earlier this year, giving creators the ability to add storefronts to their link-in-bio pages and take 12%-15% commission on sales. 

Linktree touts over 50 million users.