Google Ads PMax Campaigns 90 Characters Of Text For All Descriptions

Apr 22, 2025 - 7:11 am 0 by
Filed Under Google Ads

Google Ads Lines

Google Ads has updated the number of characters you can add for the Performance Max campaigns descriptions to all be 90 characters long. Previously, there was a short description of 60 characters, but now they have all been updated to show 90 characters.

This change was spotted by Yash Mandlesha who posted about it on LinkedIn, I found it via PPC News Feed.

Yash Mandlesha wrote, "Performance Max campaigns just got a minor tweak — earlier we had 1 short description with a 60-character limit, but now that’s also been increased to 90 characters. So now, all 5 descriptions have a 90-character limit!"

Here is a screenshot:

Google Ads Pmax Description Text Characters

Forum discussion at LinkedIn.

 

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