1 trillion push notifications and counting: App engagement is the new customer experience

14:20 23.06.2015
VB WEBINAR: Mobile developers and publishers sent somewhere north of a trillion push notifications in 2014 alone. But with turn-off rates approaching 60 percent, developers are having to dig deeper to reach users who already have their apps. One solution that’s working for some? Deep engagement in every part of the app. The challenge, of course, is that app developers are continually […]...