10 content marketing goals worth pursuing

Editor's note: The original version of this post was published on February 1, 2012. Ever wonder why content marketing works so well for some businesses " and doesn't seem to do anything at all for others? Curious about why some content that seems great doesn't do anything to build a business? " Content is king " has been an online cliché for years now, but it's not true. It's never been true. Content all by itself " even terrific content " is just content....