4 creative email marketing campaigns that inspire action

Email is a private experience. Unlike social media where comments are public email provides a safety zone for both B2B and B2C customers. What does that mean? You can receive an email, and take no action. Alternatively, a personalized email may be the tipping point that determines that you will make a purchase. According to a study from MarketingSherpa, 7 in 10 people have made purchases influenced by email marketing . Interestingly,...