6 storytelling lessons from a famous urban legend

"Don't panic, but one of your kidneys has been harvested." That's the punch line for one of the most successful urban legends of the last 15 years. What makes it so successful? It's hypnotic: understandable, memorable, and effective in changing thought and behavior. How do you create stories that are like that? Just follow these six principles. In this 7-minute episode of Rough Draft with Demian Farnworth,...