60% of martech companies don’t list pricing publicly

More than half of all the martech vendors represented on Scott Brinker’s mind-blowing 43-category 1,876-company marketing technology landscape do not list pricing publicly, according to an RJMetrics study. Why? Apparently the software is too complex: “Companies justify their lack of public pricing based on solution complexity — there are too many factors, they say, that go into […]...