8 things every writer should know about landing pages

First things first: What is a landing page ? Landing pages are those web pages that are specifically designed to perform one task ' one task and one task only. One goal, one page. It could be to sell your product, encourage people to sign up for an email newsletter, or recommend an event. No matter the purpose, however, a landing page is nothing more than a conversation with your ideal prospect. A conversation that builds trust ....