Ad fraud costs $8.2B a year in the U.S., say IAB and Ernst and Young

A study by the Interactive Advertising Bureau (IAB) and EY (Ernst and Young) says the interactive advertising industry in the U.S. is losing $8.2 billion a year to fraudulent impressions, infringed content, and malvertising. To stop the losses the IAB and EY say companies must “fix badly designed business processes and repair obvious flaws in the […]...