Adobe gears up for the programmatic ad future with on-the-fly ad creation

07:01 16.09.2015
Adobe’s Marketing Cloud is today announcing a new dynamic ad capability that allows display ads to be generated on-the-fly for a segment of users, or for an individual user. The new capability is a result of the company’s implementation of its Tumri ad tech, also known as Ensemble, that it bought in April from ad […]...
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