Adtech platform Smaato joins battle to automatically detect fake ad traffic

21:10 21.07.2015
EXCLUSIVE: With traffic and ad fraud the banes of the digital ad industry, another ad platform is taking steps to fight back. Today, San Francisco-based Smaato announces the addition of an automated fraud detection engine to its publisher-oriented mobile ad platform, exchange, and server. This new automation, CEO Ragnar Kruse told me, uses machine learning and […]...
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