Recently I was reminded of an article from a bit ago titled, " 2013: The Year of Affiliate Attribution? " It's an interesting take and worthwhile read for those interested in affiliate marketing and the associated measurement challenges. Given that we are now midway into 2014, I thought it would be interesting to take a look at progress to date towards realizing a more holistic and accurate view of affiliate performance as part of a comprehensive cross-channel strategy....
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Affiliate attribution: putting the pieces together
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