by Mike Moran I do a lot of teaching agile marketing to the digital marketing world, ever since the release of my book Do It Wrong Quickly. I once had a class on search marketing where a student lamented that my approach-to experiment and try new things-wouldn't work in her organization. In fact, she told me point blank, "Taking a guess can get me fired!" First off, if guessing at Internet marketing can get you fired, you might be working for the wrong person....
