AOL expands its TV ad-buying tools

AOL is expanding its television efforts with the launch of self-serve TV ad-buying as part of its One by AOL platform. AOL (which owns TechCrunch, and in turn is owned by Verizon) first announced its programmatic TV offering in 2014, allowing marketers to buy TV ads through AOL’s online system. As explained to me by Dan Ackerman, the company’s senior vice president of programmatic… Read More...