AT&T confirms it is buying ad platform AppNexus, reportedly for between $1.6B-$2B

15:43 25.06.2018
Another legacy carrier built on offering phone services is now taking a deeper dive into the world of advertising and specifically ad tech to help catapult itself into the next generation of tech and communications. Today, AT&T confirmed that it is buying AppNexus, a programmatic advertising marketplace. The news caps off a week of speculation […]...
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