Automattic acquires analytics company Parse.ly

Automattic, the for-profit company tied to open source web publishing platform WordPress, is announcing that it has acquired analytics provider Parse.ly. Specifically, Parse.ly is now part of WPVIP, the organization within Automattic that offers enterprise hosting and support to publishers including TechCrunch. (We use Parse.ly, too.) WPVIP CEO Nick Gernert described this as the organization’s […]...