Beware of Automated Reporting: Software are NOT Analysts

Recently, a client sent over a site audit another agency had prepared. The client was concerned; although they were happy with their campaign-to-date, the report supposedly identified a slew of “critical” issues to fix on their site. What did we think? At first, I was worried. Had the Ninjas missed something?  Would the client doubt our due diligence? I reviewed the audit and within 5 minutes, I wrote back to... [Read More...] The post Beware of Automated Reporting: Software are NOT Analysts appeared first ...