Blogging 101 - should it be a blog post?

After conducting a fair number of content audits in my time, I feel that the time has come to speak out about company blogs at their very best and worst. Over the next few months I'll be taking you through some blogging basics, starting today with the question: "should it be a blog post?" Introduction to blogging for business There are so many resources online about why your business should be publishing content on a blog, like this one from Hubspot ....