Google is now the largest subsidiary corporation of Alphabet, the newly established holding company that manages Google and all of the company’s side projects. But Alphabet’s website is abc.xyz because Alphabet.com is owned by Alphabet, a BMW-owned fleet management service. Even though only a few people had ever heard of BMW’s Alphabet before, the company isn’t going to… Read More...
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BMW: Alphabet Is More Than A Name To Us
techcrunch.com