Case study: how ibm changed perception & increased revenue by 20% yoy #mpb2b

14:14 22.10.2015
"Why note let every client who sets foot in the door know that this agency has entered the future?" - Don Draper If you ask most people what they think a mainframe is, most will likely get visions of black and white photos of antiquated computers housed in an IBM backroom. As the Vice President of Z Systems Marketing for IBM, it's Deon Newman's job to change that perception. Believe it or not, all of us are connected to a mainframe multiple times each day....
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