China and india look to rural ecommerce

Global Marketing News - 17th July 2015 China and India look to rural ecommerce Ecommerce companies in China and India are turning their attentions to rural markets. Rural communities are becoming increasingly more connected, with affordable low-end smartphones meaning that more and more rural people now have access to the internet. Ecommerce giant Alibaba examined mobile ecommerce growth in all Chinese regions and found that 75% of this was taking place in rural areas....