Clash of Clans vs. GoT Ascent: Two ways app publishers use celebrity brands to drive user acquisition

21:30 08.09.2015
GUEST: The point of using celebrity brands to reach mobile app users is straightforward: Your app needs a large, engaged audience to succeed, and celebrity brands have them. You pay the celeb, or license rights to the brand, to get access to their audience and then leverage the credibility of their name and image to turn […]...
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