ComScore Sells Its Digital Analytix Business To Adobe En Route To Buying Rentrak For $732M

16:00 05.11.2015
While online traffic measurement firm comScore moves ahead on its $732 million deal to acquire Rentrak, it’s selling another part of its business as it continues to streamline: today comScore announced that Adobe would acquire its Digital Analytix big data business intelligence service, in a deal Adobe says will close in December. The news was made public as part of comScore’s… Read More...
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