David meerman scott on the new rules of writing (and profiting from) great books

23:25 22.06.2015
David Meerman Scott is an internationally acclaimed strategist whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. David's advice and insights help people, products, and organizations stand out, get noticed, and capture hearts and minds. He is author or co-author of ten books " three of which are international bestsellers. The New Rules of Marketing & PR , now in its fourth edition,...