Demandbase buys data provider WhoToo for better B2B targeting

Demandbase, which provides B2B targeted marketing, is today announcing it has bought data provider WhoToo. Terms of the deal were not made public. CEO Chris Golec told me the acquisition will allow Demandbase to add a “finer layer and more sophisticated targeting” as it ingests WhoToo’s hundreds of millions of behavioral, functional, and persona profiles […]...