Allow Demian Farnworth to tell you a story. A story that you will probably be able to relate to in some sense. It's about a stout, whiskered man who thinks sound decisions can come only from a cool head. And that copy should always be short. "I would never read this. It's too long." That's a pervasive sentiment that will never die. Demian runs into it all the time, most recently with a young man asking for studies,...
Do millennials (really) hate long copy?