Do millennials (really) hate long copy?

20:15 29.06.2015
Allow Demian Farnworth to tell you a story. A story that you will probably be able to relate to in some sense. It's about a stout, whiskered man who thinks sound decisions can come only from a cool head. And that copy should always be short. "I would never read this. It's too long." That's a pervasive sentiment that will never die. Demian runs into it all the time, most recently with a young man asking for studies,...
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