Global Marketing News - 18th August 2015 Ecommerce sites damage profits with poor global user experience The latest version of the X-Border Payments Optimization Index has been published, assessing the user-friendliness of various cross-border ecommerce sites. It assessed international user-friendliness using attributes such as site navigation, language options, payment and currency options, and shopping experience. It found that the average score was just 56 out of 100,...