Email personalization boosts ROI and redefines campaigns

VB INSIGHT: Open. Click. Buy. It may soon be that easy. Email marketing, once a relatively simple way to communicate and sell products to customers, has matured dramatically. The number of vendors has grown, and the sectors within the email landscape have become increasingly complex. One of these sectors, personalization, is exactly why email still reigns supreme as the marketing ROI leader. A new report: Email Personalization: A vendor landscape overview […]...