Email personalization is the antidote to declining click rates, and the key to high returns

17:15 15.12.2015
VB INSIGHT: Email is still the leader in marketing return on investment, and the preferred channel for customers too. But not everything in the world of email marketing is on the up, according to a new study authored by VB Insight’s Andrew Jones. The report shows that email is seeing a decline in click rates, largely because people have less […]...
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