Emarketer says display ads will eclipse paid search in 2016

VB INSIGHT: Digital display advertising spending will surpass search advertising spending in the United States for the first time in 2016, according to eMarketer. This information was reported in an eMarketer article about its new report “US Digital Display Advertising Trends: Eight Developments to Watch for in 2016.” The ability to accurately measure mobile ads, atop the proliferation of mobile devices and increased […]...