European telcos are moving ahead with a plan to create a joint venture to offer opt-in ‘personalized’ ad targeting of regional mobile network users following trials last year in Germany. Although it remains to be seen whether European Union regulators will sign off on their plan. In a filing submitted to the European Commission’s competition […]
European carriers file to create joint venture for opt-in ad targeting of mobile users by Natasha Lomas originally published on TechCrunch...