Experian offloads Hitwise and Simmons consumer data businesses to Connexity and parent firm for $47M

17:18 14.12.2015
Connexity, the Los Angeles-based marketing services company behind a number of popular shopping portals such as price-comparison website Shopzilla, has acquired Hitwise from Experian. For the uninitiated, Hitwise is a tool to help marketers measure consumer behavior across multiple devices, covering trends in online search, competitor profiling, market share, and more. The product was initially […]...
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