What's changing? Starting on or after July 23, 2015 , if you are using v201506 of the AdWords API, then FeedMappingService.get and FeedMappingService.query will return FeedMapping objects created for location targeting. These FeedMapping objects will have criterionType 77, and will not have a value for placeholderType . There will be no change in behavior for v201409 or v201502....