Fitbit’s first foray into fashion: $130 Alta wearable launches next month

17:12 03.02.2016
Fitbit unveiled its first try at a fashionable wearable today: the Alta, a $130 fitness band that’s set to launch in March. The company fittingly debuted the device in Soho, at press event inside the Trump Soho hotel, advertising it as “Fitbit’s most fashionable tracker yet,” and offering to help visitors create their own “athleisure look.” After […]...
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