E-commerce in Southeast Asia is very fragmented, with consumers having their choice of marketplaces, e-commerce sites and social commerce. Many prefer to buy from large marketplaces, says FLIK co-founder Ahmad Gadi, because those platforms offer promotions and cashback deals. But for direct-to-consumer brands, marketplaces aren’t the best way to get consumer data or foster brand […]
FLIK’s unified checkout solution gives Southeast Asian sellers more control over data by Catherine Shu originally published on...