For marketers, Pandora’s Rdio buy creates an ad platform with global reach

03:13 17.11.2015
The key take-away from Pandora’s Rdio buy today is that Pandora will soon add a subscription streaming service to its menu of products. But for advertisers the more immediate benefit of the deal may be the chance to target audio ads at a global audience for the first time. Rdio already offers its service to users in 80 countries. This would […]...
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