Gamemakers spent nearly $630M on TV ads in 2015

GUEST: How do you get people to play games? If you were a gamemaker in 2015, one of the go-to answers was apparently to advertise on television. A lot. Ad dollars spent on TV by the video game sector increased 47 percent last year vs. 2014, according to research firm iSpot.tv’s data. During 2015, 65 brands placed […]...