Germany’s antitrust watchdog made some interesting comments vis-a-vis the programmatic advertising market yesterday — which question the appropriateness and sustainability of the (still dominant) tracking-and-profiling ad targeting business model. In a statement accompanying publication of a sectoral report (the full report is here in German), the Federal Cartel Office’s (FCO) president, Andreas Mundt, wrote: We […]
Germany’s antitrust watchdog questions the future of behavioral advertising by Natasha Lomas...