Getting to know your customer… the dramatic impact of customer identity and personalization

18:15 30.07.2015
VB EVENT: Your customer is the lifeblood of your business… but how well do you really know her? Marketers today are able to learn a lot about individual customers — who they are, what they want, what they’re doing, and where they are. Piecing together this context isn’t always easy, and many companies tend to be like blind […]...
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