Global Marketing News - 23rd July 2015 Global FMCG giant Unilever strikes strategic partnership in China The international retailer Unilever has partnered up with Alibaba to help increase sales in China. The retailer has had a presence on Alibaba's Tmall platform since 2011, but it is believed that the new partnership will allow the company to sell content on other Alibaba platforms in order to reach a wider audience....