Glu Mobile CEO explains why celebrities are better than film brands for mobile games

21:10 12.10.2015
SAN FRANCISCO — Mobile games love to attach themselves to film brands, but celebrities may be the better bet. Glu Mobile CEO Niccolo De Masi spoke about the company’s celebrity-based strategy onstage at GamesBeat 2015 today. Glu Mobile made it big with Kim Kardashian: Hollywood, which has more than 35 million downloads. That makes it a […]...
  1,369