Google Ads Moves From Last Click To Data Driven Attribution (DDA) For Conversion Actions

14:13 28.09.2021
Google announced yesterday that Google Ads is moving away from last-click. Instead the data-driven attribution (DDA) will soon be the default attribution model for all new Google Ads conversion actions, Google said. In addition, Google is removing the data requirements & adding support for all conversion action types to be able to use DDA....
Теги: Google
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