Google Ads is testing replacing the "ads" label with a "sponsored" label again. And just so you know, Google in 2010 replaced the "sponsored" label with an "ad" label until this day. Yea, sometimes we do see "sponsored" labels in Google Search but not for the normal search ads - those have been labeled "ads" for the UK and US regions for a long time now....
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Google Ads Tests Replacing Ad Label With Sponsored Label
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