Currently, when you view hotel reviews in Google, you get Google reviews but you also get this neat filters to show you if you'd like the hotel based on the type of trip you are going on (i.e. pleasure, family, business, etc). This data is provided by TrustYou. But Google is now asking searchers those specific questions directly, which may imply Google is looking to drop TrustYou as a data provider....
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Google Hotel Reviews Asks For More Details; Is TrustYou In Trouble?
seroundtable.com