Google launches AR beauty ads for lip and eye products

Google sees augmented reality (AR) as a new, potentially quite effective advertising medium. Today, the search giant announced the launch of AR Beauty ads, a new smartphone ad type that allows brands to promote lip and eye products (and soon foundation) through “virtual try-on” experiences. In place of a product image in a standard Google […] © 2023 TechCrunch. All rights reserved. For personal use only....