Google Zero Click Study Now At 58.5% In 2024

Rand Fishkin has come out with his 2024 edition of the Google zero click study and it shows that in the US, zero clicks are now at 58.5%, which is down from 65% in 2021. The study says about 37% of Google searches lead to no action, 21.4% lead to another Google search and 41.5% lead to a click....