With the coming of many new generic top level domains ( gTLDs ), we'd like to give some insight into how these are handled in Google's search. We've heard and seen questions and misconceptions about the way we treat new top level domains (TLDs), like .guru, .how, or any of the .BRAND gTLDs, for example: Q: How will new gTLDs affect search? Is Google changing the search algorithm to favor these TLDs? How important are they really in search? A: Overall,...
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Google's handling of new top level domains
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