Here’s another fake traffic headache for advertisers: HitLeap

EXCLUSIVE: Every time a digital ad is shown under cost-per-impressions, an advertiser pays. But a third or more of those ad impressions are software bots pretending to be humans loading pages. Media valuation firm Integral Ad Science has revealed to VentureBeat a new dimension of this ad threat — an out-in-the-open, “volunteer botnet” website that invites […]...