GUEST: Nestled in among commercials for big brands such as Budweiser, Doritos, and Coca-Cola in Super Bowl XLIX were spots for not one, not two, but three mobile gaming apps, making it painfully obvious that we had entered the era of big-budget productions and even bigger-budget marketing campaigns. This movement might be innocuous in and of […]...
-
How big-budget ad campaigns have changed mobile gaming
venturebeat.com